Customer Insights & Market Research
We believe that formulating the best strategy starts with collecting the right information; we ground all of our work in the understanding of customers. By integrating existing customer and business intelligence and combining it with original research, we help companies develop transformative and actionable product & customer strategies. Deep customer insights help differentiate what customers truly want from what they think they want, and what truly will influence their perceptions and behaviors. By starting with a thorough understanding of the strategic decisions that need to be made, Cyrca designs and executes quantitative and qualitative research to directly inform immediate business decisions and long-term strategic planning.
Agile Customer Intelligence
Quantitative Research Design, Execution, & Analysis
Focus Group Design & Moderation (online & in-person)
In-depth Interviews & Customer Intercepts
Observational & Behavioral Ethnography
Social Listening & Alternative Research Methods
customer loyalty, engagement, & retention
Growing and retaining your customers is an imperative second only to initial acquisition. Cyrca takes a holistic approach to loyalty that includes not only traditional rewards programs, but levers such as relationship marketing, customer experience, and personalization. And we help you measure and understand the health of your customer base to ensure you know what’s working and how to evolve your strategy over time.
Loyalty Program Design
Customer Base Health Measurement
Customer Engagement Ladders & CLV
Loyalty & Engagement Driver Modeling
Omni-channel Engagement Strategy
Data-driven Personalization & 1:1 Engagement
customer experience strategy & design
Customer experience ultimately is the expression & delivery of your brand promise. It encompasses actual product use itself, but also the physical, digital, & virtual touch-points from discovery through to service that must cohere to create a truly differentiated brand experience. Cyrca integrates customer insights, analytics, and design thinking to create compelling connections that make – and keep – your brand relevant.
Customer Journey Mapping
Concept Ideation, Proto-Typing, & Testing
Data-Driven Experience Design
B2B customer experience strategy
Customer Interviews & Intercepts
Observational & Behavioral Ethnography
Go-to-market strategy & planning
A Go-To-Market strategy is the blueprint for product success. It defines how sales, marketing, and product management will work together to differentiate your offering and ensure it reaches customers where and when they buy. Cyrca can help define, expand, or improve execution of your Go-To-Market strategy to ensure your investments yield maximum value.
Value Proposition
Messaging development
Sales and Marketing Strategy
Channel & digital strategy
Audience Marketing
Buyer Journeys & Personas
Activation and Execution Planning
PRODUCT STRATEGY
Business success starts with building the right product for the right customers. Whether you are seeking to accelerate growth of an existing product, leapfrog competitors, or create a new market through product innovation, Cyrca can help ensure your business strategy is rooted in a deep understanding of customer needs & buying behaviors, market dynamics, and competitive pressures.
Market opportunity assessment
Competitive landscape analysis
Customer segmentation & target definition
Concept Value Testing
Product/market fit assessment
Pricing strategy
Product portfolio strategy
customer acquisition strategy
The foundation of a breakthrough customer acquisition strategy is recognizing that growth depends not just on marketing and sales, but on aligning those functions with product, channel, and customer experience. Cyrca helps accelerate growth by developing a clear vision of critical acquisition pathways and demonstrating how these disciplines work individually and collectively to ensure customers find and choose your products.
Customer Path To Purchase
Customer Journey Mapping
Customer Segmentation & Targeting
Brand Health Assessment & Tracking
Customer Preference & Choice Driver Analysis
Customer Experience Design & Innovation
ADVANCED ANALYTICS & PREDICTIVE MODELING
Advances in statistical techniques and analytics tools and platforms now make it possible to go far beyond survey data to develop a deep and unique understanding of customers and markets that creates competitive advantage. Cyrca helps you leverage available data to move beyond what customers tell you they think in order to understand how they actually behave in the real world.
Customer Measurement Strategy & Design
Customer Engagement Ladders
360° Customer Profiles
Predictive Modeling
Customer & Marketing Analytics
Behavior Driver Modeling